Elanit is a versatile designer whose multidisciplinary education and experience in interior decoration, visual communications, post-production, graphics, jewelry design, set design and product design have influenced and enriched her rise in the world of fashion accessory design.
Always fascinated by the relationship between art and design, Elanit has found a way to combine the two, as a way of life and in her process of creation.
It was in 2001 while studying in Canada on a special scholarship, that she first connected to the concepts of global awareness and sustainability.
As a result, Elanit made a conscious decision to research the field of fashion accessories production. She discovered what she was looking for in 2002 when she noticed a random car tire near her home. From there came the inspiration to produce singular and sustainable products from used rubber tires.
Neutra Atelier is the brainchild of Elanit Neutra and the signature brand behind a collection of urban-industrial unique handbags, household goods, notebooks and office products, furniture ,jewelry and more, all crafted from recycled rubber tires. She works out of a studio that also functions as a store, located in a commercial building in the Noga compound of Jaffa, Tel Aviv. Her products are sold all over Israel and around the world.